Client: ITV Studios
Project: Non-Scripted Catalogue 2020 - Copywriting, editing and proofreading
Copy Writing &
ITV Studios markets more than 40,000 hours of television and film content to broadcasters and platforms around the world. The company produces a diverse variety of marketing publicity to accompany its global launches, from 50+ page catalogues to individual programme flyers.
I recently worked with ITV Studios' non-scripted marketing team to prepare some of the copy required for the 2020 Non-Scripted Catalogue - which included writing new synopses, editing existing information and proofreading the final text. This brochure was sent to all non-scripted buyers digitally in March 2020, showcasing the company's new factual, factual entertainment, entertainment and reality slate. Scroll down to see a selection of page layouts from the Non-Scripted Catalogue.
Katie is talented, creative, knowledgeable, quick and has an attention to detail I've not experienced before. She understands the global TV market, and her copy always strikes the perfect note for our target audience, maximising the potential of our titles.