We’re all capable of spotting those little red wiggly lines under a spelling mistake or typing a word into Google to check it’s correct. But there’s so much more to achieving accurate, easy-to-read, consistent text.
If you’ve spent a lot of time on a project, chances are you’ll be a bit too familiar with it to spot any errors. And you’ve probably got more interesting, pressing or profitable things to think about than where to put that comma, if it should be effect or affect, or if that name was spelled the same three pages earlier. That’s why it’s so useful to have your text looked over by a fresh pair of eyes before it heads out the door.
Here’s a broad outline of what I will do if you hire me to look at your copy:
Check for any spelling, grammar or punctuation errors
Check that the text is consistent throughout (names, formatting, etc.)
Make sure it adheres to any required house style or formatting
Highlight all corrections in the format that suits you, as agreed in advance
You can rest assured that I’ve got all the required training behind me - I’m a Professional Member of the Society for Editors and Proofreaders (SfEP) and have a Distinction in Proofreading from The Publishing Training Centre. (I also have a LOT of grammar books and a very big dictionary – because, let’s face it, no-one can remember everything...)
Katie is talented, creative, knowledgeable, quick and has an attention to detail I have not experienced before. She understands the global TV market, and her copy always strikes the perfect note for our target audience, maximising the potential of our titles.
We might live in an increasingly image-focused world, but it still takes words to convert that initial spark of interest into action. The trouble is, our senses are constantly bombarded by new images, sounds and words. To navigate this daily onslaught, we’ve developed the attention span of a magpie in a jeweller’s shop. So any words need to work harder than ever to achieve their goal.
The result you’re looking for might be a new client for your business or a new purchase of your product. Perhaps you want to launch a product/service, promote your latest deal, keep your existing customers engaged or position yourself as an expert in your field.
Whatever your goal, you need fresh, original copy with just the right amount of personality. It needs to be text that shines - not text that causes your reader’s attention to wander off towards something that shines brighter.
Below are just a few of the copy requirements I can help with, including some areas specific to the television industry, which is my specialist subject (too broad a topic for Mastermind apparently). If you don’t see what you’re looking for listed here, get in touch and I’ll let you know if I can help.
Katie can quickly create an accurate and effective story that concisely delivers our message, is in keeping with our brand image and grabs the attention of our target audience.
It’s essential to ensure that your copy works for you and your target reader. It should be the correct length, well structured, accurate, consistent and written in a style and tone that suits its platform, purpose and audience.
I wouldn’t consider myself to be a ‘traditional’ copy-editor, i.e. preparing books or manuscripts for publishing. My expertise lies more in working with businesses to edit their text for its required purpose.
Perhaps you have copy that needs editing to be more concise or to suit a new audience/platform. Maybe you have a first draft and would like someone to check its structure, tone, facts and consistency. You could be launching something that originated in a non-English-speaking territory to an international audience and need help ensuring your English-language text is up to scratch.
Whatever your requirement, if your words need a wash and brush up, get in touch.
We have called upon Katie’s expertise in creative copywriting, proofing and editing over the past five years. Her knowledge of the way we position our shows in the marketplace means we can rest assured that any project Katie works on is always delivered on deadline and exactly as per our brief.