It’s a myth that us humans have shorter attention spans than goldfish.* Our ability to binge-watch an entire series in one sitting proves that.
But in our age of information overload, if you want to attract the attention of – and build a connection with – your clients, customers, staff or stakeholders, your words need to work harder than ever before.
It’s a myth that us humans have shorter attention spans than goldfish.* Our ability to binge-watch an entire series in one sitting proves that.
But in our age of information overload, if you want to attract the attention of – and build a connection with – your clients, customers, staff or stakeholders, your words need to work harder than ever before.
Katie Froggatt | Freelance copywriter based in Hertfordshire, UK
Need words that get attention?
It’s a myth that us humans have shorter attention spans than goldfish.* Our ability to binge-watch an entire series in one sitting proves that.
But in our age of information overload, if you want to attract and retain the attention of your clients, customers, staff or stakeholders, your words need to work harder than ever before.
*More on that here
Why hire me to write your copy?
I’m a freelance copywriter specialising in business writing and TV industry content. With 15+ years’ experience writing for businesses of all shapes and sizes, I know how to turn complex information or initial ideas into copy that resonates with your target audience across every channel.
Whether you’re looking to showcase your expertise, build your brand or sell your products/services, I can help you maximise every opportunity to connect with your clients, customers or staff, creating fresh, original copy that has the human touch.
When you hire me to write your copy, I’ll focus on creating text that works for its platform, purpose and audience, balances professionalism with personality, and is waffle-free and on brand. Plus, as a qualified proofreader, I’ll also take care of grammar, spelling, clarity and consistency, so you can wave goodbye to any copy-related blunders.
Here are the types of copy projects I can help with.
Press releases & press packs
Catalogue &
newsletter text
Email copy
Ghostwritten articles & thought leadership pieces
Programme
synopses
White papers & research reports
Website copy
EPG listings
Product
descriptions
Take a look at some projects I’ve already helped with.
Scripted Catalogue Fall 2025
Scripted Catalogue Fall 2025
Casual gaming white paper
Scripted Catalogue Fall 2025
Katie is talented, creative, knowledgeable, quick and has an attention to detail I have not experienced before. She understands the global TV market, and her copy always strikes the perfect note for our target audience, maximising the potential of our titles.
ITV Studios
Katie is incredibly talented and we trust her for writing, editing, and proofreading different types of copy — ranging from highly diverse and often complicated topics. It is astonishing how quickly and diligently Katie can produce excellently written content and we highly cherish her work.
smartclip