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Fight the Fluff (Part 2): Why Grammar and Syntax Matter in Business Copy
Grammar and syntax might not be the most crowd-pleasing topics, but if you need business copy that's clear, concise and gets to the point, they're just as important as creativity.
Katie Froggatt
Oct 15 min read


Fight the Fluff (Part 1): How to Improve Business Copy by Cutting the Clutter
Find out why cutting the clutter will improve your business copy.
Katie Froggatt
Aug 205 min read


You Had Me at Hello: 5 Essentials for TV Show Taglines
The tagline is your 'hello' when marketing TV shows or films, so with just seconds to grab people's attention, how can you make this all-important first impression count?
Katie Froggatt
May 274 min read


Content Style Guides: What Are They and Why Do You Need One?
Bring consistency and clarity to your company's words – no matter who writes them – with an in-house content style guide.
Katie Froggatt
Jan 295 min read


7 Essentials for an Impactful TV Show Synopsis
A well-written synopsis will help your TV show stand out in a crowded market, so what are the essentials for this all-important text?
Katie Froggatt
Dec 11, 20244 min read
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